index_good - Square Citrus

Your ad budget deserves better results

Tired of ad spend that goes nowhere? I build and manage paid campaigns that actually convert

How it works

Goal Discovery

First, we have a 30 minute chat, preferably video. I learn about your business, what you sell, and who your customers are. We make sure we have clear goals before we start working or spending a single cent of your budget.

Strategic Planning

I translate our conversation into a clear strategy for Meta and Google. We define the North Star metrics—whether that’s a specific ROAS target for your e-store or a target Cost Per Lead (CPL) for your service business. This ensures we are both looking at the same scoreboard from day one.

Technical Setup

I handle the technical heavy lifting. I’ll secure access to your ad accounts and configure the tracking ecosystem—using GTM, GA4, and the Meta Pixel/CAPI. Whether you’re on Shopify or WordPress, I ensure the data is airtight so every conversion is accounted for before the first ad goes live.

Launch & Scale

Once the campaigns are live, the real work begins. I monitor the data daily, testing new creatives and refining audiences. I’ll keep tweaking the bidding and hooks until the performance hits our targets and we’re both confident in the results, allowing us to scale your spend effectively.

Services

Services Section

Ad management

Full hands-on management of your Meta and Google campaigns so you can focus on running your business.

What's included

Campaign setup and optimisation
Weekly performance reports
A/B testing of creatives and audiences
Budget pacing and bid adjustments
Monthly strategy call

Strategy

A full paid advertising strategy built around your goals — so every euro you spend has a clear purpose.

What's included

Competitor and market research
Audience definition and segmentation
Platform and channel recommendations
Funnel structure and KPI targets
Written strategy document delivered

Creating banners

Scroll-stopping ad creatives designed to convert — built for the right platform and the right audience.

What's included

Up to 6 static or animated creatives
Multiple sizes per creative
2 rounds of revisions included
Copy and headline suggestions
Final files ready to upload

One-time setup

Get your ad infrastructure built right from the start — proper tracking and your first campaign ready to launch.

What's included

Meta Pixel and CAPI installation
Google Tag Manager and GA4 setup
Ad account structure setup
Custom audience and retargeting setup
First campaign built and ready to launch

About

I spent a few years in the agency world and noticed a recurring theme: most places focus on getting the click and then sort of… fade into the background. It’s frustrating when you’re looking for a partner, but end up feeling like just another account on a dashboard.

I saw the same few headaches popping up for business owners:

Radio silence: Feeling like you’re chasing your own marketing team for a simple update.
Gathering dust: Campaigns that get set up and then left to run on autopilot without any real tweaks.
The Jargon Trap: Getting reports full of “vanity metrics” that don’t actually tell you if you’re making money.

In your corner

My goal is pretty simple: I want you to know exactly what’s happening with your ads and why. Whether we’re scaling a successful campaign or troubleshooting a lead funnel, I stay focused on the results that actually matter to your bottom line.

No ego, no complex jargon—just steady, data-driven growth and a partner who’s as invested in the “wins” as you are.

Some case studies

Some ads we made

Let’s see if we’re a good fit

Prefer a no-pressure 15 min. call? Book on Calendly